IDENTITY, NUTRITION & LIFESTYLE COACHING
Start showing up as the person you want to be
You've tracked, you've started over, you've had great weeks. Here's the thing - it's not a willpower problem. It's what we work on.
You’re not lazy, you’re just stuck in a loop.
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AWARENESS
Understanding your patterns and blind spots before trying to fix them.
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STRUCTURE
Building simple systems around real food, routine, and real life.
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IDENTITY
Becoming someone who shows up for themselves — consistently.
Two tiers. Same philosophy. You choose where you're at.
Both programs are fully 1:1. Your coach gets to know your life and builds around it.
FOUNDATIONS
Coach: Marty Strong
$80 p/week
Identity Coaching
Habit Structure
Practical Nutrition Guidance
Weekly Accountability + Personalised feedback
OPTIMISED
Coach: Courtney Muscat
$160 p/week
Everything in Foundations
Blood work + biomarker analysis
Supplement strategy
Performance Nutrition
Recovery Optimisation
Not sure which tier? Take the BE-IT Identity Quiz — we'll point you in the right direction.
Meet your team
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Marty Strong
FOUNDATIONS COACH AND HEAD OF PERFORMANCE
Specialising in Identity-Led habit coaching, nutrition, and lifestyle - he has a particular focus on helping people get consistent and stay that way. He brings a relentless growth mindset to every client, combining structure, accountability, and real education to help people move from stuck to unstoppable. If you've ever needed that extra push to actually follow through - Marty is that person.
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![Courtney Muscat BE-IT Online Coach]()
Courtney Muscat
LEAD OPTIMISED COACH
Accredited Sports Nutritionist specialising in all things aesthetics and performance, but most importantly optimising health while achieving these results. She places a strong emphasis in education (particularly around female hormones and body awareness), while helping clients build positive habits both physically and psychologically, through a tailored approach aligned to their lifestyle. -
![Bexy Hurt]()
Bexy Hurt
FOUNDER
Bexy is the Founder of BE-IT and the driving force behind its identity-led approach to training and lifestyle. She’s passionate about helping people step into who they’re capable of being — building strength, confidence, and alignment from the inside out.
Work with Bexy - Founder
Beyond the studio. Bexy works 1:1 with people on the deeper stuff — identity, direction, and building a life that actually fits who you're becoming.
PERSONAL IDENTITY COACHING
$380
60 Minute Personalised deep dive Zoom call
Pre-intake form and Action plan summary provided post call.
Step into who you're capable of being. Strength, confidence, and alignment from the inside out.
BUSINESS IDENTITY COACHING
$380
60 Minute Personalised deep dive Zoom call
Pre-intake form and Action plan summary provided post call.
For founders and leaders building something real. Clarity, identity, and execution.
Not sure which tier? Take the BE-IT Identity Quiz — we'll point you in the right direction.
NOT QUITE READY? START HERE
12 quick, easy meals that actually taste good.
No complicated ingredients. No hours in the kitchen. Just real food that fits your life - whether you're training hard, juggling a busy schedule, or just trying to eat better without making it a whole thing.
Download it. Cook something. Feel the difference.
Download our free 12 quick, easy meals that actually taste good.
Cook something. Feel the difference.
READY TO STOP STARTING OVER?
Book a free clarity call. 20 minutes. No pressure. We'll figure out if we're a fit.
Not sure which tier? Take the BE-IT Identity Quiz — we'll point you in the right direction.