WHO WE ARE
At BE-IT, identity comes first.
BE-IT is not for people looking for a quick fix.
It’s for people ready to take ownership of who they’re becoming.
This isn’t a place you come to feel pressure.
It’s a place you come, because you’ve decided to choose yourself.
We don’t believe in waiting.
We believe in choosing.
Choosing to show up before you feel ready.
Choosing identity over excuses.
Choosing the person you want to be
NOW, not “one day.”
We believe each action is a vote for the type of person you wish to become.
At BE-IT, identity comes first.
Training is the tool.
Community is the heart.
Action is intentional.
We are built for people who want more from themselves
The ones who know they’re capable of more.
Real people, showing up as who they want to be.
When you choose yourself, it creates ripple effect into every area of your life.
This is generational change.
This is a home for people ready to back their words with action
Are you ready to BE-IT.
MEMBERSHIPS
This is BE-IT.
THE PLACE TO BE
Are you ready to grow with us?
START SHOWING UP
AS THE PERSON YOU WANT TO BE
Identity, Nutrition & Lifestyle Coaching for people who are ready to feel better in their body — and finally stay consistent.
10 WEEK
HYROX RUNNING PROGRAM
You’re already showing up to class. You’re building strength, putting in the work, and getting ready for Sydney. But when it comes to the running - where do you start?
This is it.
A 10-week running program built specifically for BE-IT members, designed to peak on HYROX race day. Three runs per week on top of your existing schedule. Every session has a purpose, every week builds on the last, and by the time you toe the start line you’ll know exactly what your legs are capable of.
The sessions:
Each week you get a speed session, a long run, and an optional easy run. Speed sessions rotate across three types - long intervals that build your threshold durability, pure 1km reps that match the exact race split, and VO₂ max work that raises your ceiling and makes everything else feel controlled. Advanced athletes add a second speed session from Week 5. All paces are based on your own race pace so the program works for you specifically, not a generic number.
The levels:
Beginner — comfortable running up to 10km per week.
Intermediate — already running 10km+ per week, or one Hyrox behind you.
Advanced — multiple races done, running 1–3 times per week already.
Pick your track. Follow the program. Arrive race-day prepared, fit, and fast.
“Every action you take is a vote for the type of person you wish to BECOME.”
— JAMES CLEAR